Endemol Shine Group closed distribution deals with Kidoodle.TV

The global content creator, producer and distributor Endemol Shine Group announced a partnership with children’s Safe Streaming™ ad-supported VoD service, Kidoodle.TV®.

The agreement includes a number of titles from Endemol's extensive content portfolio. Series such as the popular animated pre-school series Bananas in Pyjamas and the global hit Mr Bean: The Animated Series will be added to Kidoodle.TV’s growing content library which now tops 13,000 episodes.

Kasia Jablonska, head of digital distribution and monestisation, Endemol Shine Group, said: 'Our content archive includes some fantastic children’s programming and Kidoodle.TV® is a great home for a variety of our popular, family friendly series and we value the Safe Streaming component they bring. We are keen to explore further opportunities in this genre and are focused on building different verticals across a broad range of platforms'.

Brenda Bisner, Kidoodle.TV’s senior VP of content and business development, added, 'We are thrilled to bring Endemol Shine’s children’s content into the KidoodleTV family. The addition of these titles into our growing Safe Streaming service for children under 12 in over 140 countries continues to prove that we are a safe alternative for brands and families who are more aware of the inherent dangers on sites not intended for children'.

Endemol Shine Group’s digital team have launched a number of successful genre-based digital channels such as Reel Truth which features factual documentaries and series from around the world. Endemol also partner with a with a variety of platforms to showcase their catalogue of content beyond linear, from YouTube to Facebook, TikTok, Amazon, Roku and Xumo to name a few.