The show teaches babies the fundamentals of counting 1-10 and problem-solving with the help of three vehicle-character. The series also educates babies on social skills and models friendship.
1,2,3 Race is also adapted into Spanish-language and being released in the Latin American markets where BabyFirst’s channel already airs and domestically in USA. Other popular shows available in Latin America include GooGoo and GaaGaa, Harry the Bunny, Vocabularry and Color Crew.
'As with all of BabyFirst’s programming, 1,2,3 Race combines fun and visually safe content that inspires baby development while teaching them essential basics', remarks Arik Kerman, BabyFirst’s EVP of Programming.
To accompany the series, the company has also released a counting song and will release three plush, Carry and Lift toys sold online at shop.babyfirsttv.com, to be made available in late Summer 2019.