CAKE: new partnerships and digital agreements

CAKE (UK) has partnered with new provider of kids’ content Ferly on Kingdom Of None (52x’11), a 2D adventure series targeting 6-11 year olds and intended for 2021 broadcast, while it has also extended its partnership on the official Angry Birds YouTube channel through its digital arm Popcorn Digital.

Ferly, previously Kaiken Entertainment and founded by former Rovio executives and cocreators of Angry Birds, will produce the series with Yellow Animation in Canada. CAKE will act as co-financer and worldwide distributor. In Kingdom Of None, Meter and his friends James, Leo, Solo and little sister Milli transform their everyday lives into imaginary worlds full of wild adventures. Mowing the lawn turns into a heroic battle and algebra troubles quickly manifest into a mighty quest. From a Viking Lord to a talking tree, reality and fantasy merge as the ordinary becomes the extraordinary through magnificent stories that bring back the joy of children’s play and celebrate kids’ imaginations and the ability to see the fantastic in the everyday. This latest collaboration follows the appointment last year of CAKE’s digital arm, Popcorn Digital as Ferly’s digital partner.

Tom van Waveren, CEO & Creative Director at CAKE said: ‘We were instantly attracted to this energetic show which puts children’s play and fantasy at its heart. Furthermore, we love that Kingdom Of None is based in everyday reality and shares a world that children will easily and lovingly identify with’. Laura Nevanlinna, CEO, Ferly added: ‘Kingdom of None truly captures the wonder of childhood and the power of imagination. We couldn't be more thrilled to partner with CAKE and Yellow Animation to introduce Meter and his crew to the world’. Ulla Junell, President, Yellow Animation: ‘We’re very excited to work on Kingdom of None, and look forward to making Meter’s imaginary world become a reality for a global audience’.

                                                                             Kingdome of None

On the other hand, CAKE’s digital arm Popcorn Digital and Rovio Entertainment Corporation have extended their partnership on the official Angry Birds YouTube channel, which will see Popcorn Digital continue to manage the channel as well as collaborate with Rovio on the development and production of original Angry Birds content.

Popcorn Digital, who started working on the Angry Birds YouTube channel in May 2017, has been credited with boosting brand engagement on the already popular channel. Incorporating the latest digital trends into a pipeline of original content has had a dramatic impact on the channel’s performance, adding over one million subscribers to reach 2.7 million subscribers and averaging more than 115 million minutes of content watched per month over the last year.

Bruna Capozzoli, Content Director at Popcorn Digital, commented: ‘We are thrilled with the tremendous growth the channel has seen over the last year. It’s a huge privilege to work on a prominent, far-reaching brand such as Angry Birds and we are looking forward to partnering with Rovio on developing further YouTube content for 2019’. In addition, Popcorn Digital and Rovio have forged a close relationship with the YouTube Kids app, which ran a successful feature promotion of Piggy Tales: 4th Street earlier this year. The playlist received 5.3 million views and became one of YouTube Kids’ most successful promotions to date.

Collaborating on original digital content, Popcorn Digital and Rovio kicked off the summer with the YouTube-exclusive football-themed Angry Birds: BirLd Cup. Launched during the World Cup and produced in partnership with English Premier League’s Everton Football Club, the series featured star players Wayne Rooney, Dominic Calvert-Lewin, Tom Davies and Cenk Tosun as well as young YouTube stars.

                                                                          Angry Birds: On the Run

Angry Birds - Funny Voice Overs capitalises on digital trends with a series of videos featuring key influencers, who provide hilarious original voice overs to episodes from the classic non-dialogue TV series Angry Birds Toons. Most recently, Popcorn Digital and Rovio collaborated on Angry Birds: On The Run, a 22-episode family-oriented live-action digital series which launched last month, introducing the adventures of three Angry Birds plushies suddenly cast out of their game and forced to make sense of the human world. New episodes of the comedy series written and directed by Baker Terry of Don’t Hug Me I’m Scared fame premiere every Saturday.

Joe Lawson, Head of Content Licensing for Rovio, said: ‘We are beyond delighted to continue our collaboration with Popcorn Digital. Their creativity, instincts and production savvy have been essential in helping us develop a robust pipeline of original content for the Angry Birds YouTube channel to substantially build our subscriber base and increase brand engagement’.

Further original content will be confirmed for 2019, which marks Angry Birds’ 10-year anniversary and the theatrical release in August 2019 of The Angry Birds Movie 2, the sequel to the 2016 hit blockbuster animated feature, from Sony Pictures Entertainment.