NEM: sixth edition begun in Dubrovnik

NEM 2018 was opened during the welcome event held by NBCUniversal on the roof terrace of the Dubrovnik Palace hotel. The event extendes for the next four days.

This year New Europe Market is focused on the importance of content in the TV industry and local production, with interesting speakers and top experts in its field. Until June 14, it offers many TV-related topics ranging from advertising, digitization, local production, piracy, talk of exceptional viewership of the Skam Series or Success with accompanying screenings in the NEM showroom.

The opening panel “Pay TV: Keeping up with... the digital content game” deals with the future of TV channels in the face of the omnipresent digitalization. Advertising is the hot topic of the panel “Advertising: When is it too much?” in which renowned experts from the industry will touch upon profit, audience, content and new tools in the world of advertising. “Little bosses: children's demands” concludes the second day of NEM.

With the football world cup just around the corner, the third day of NEM will start with the panel “Football: who's keeping the price so high?”, whereas the second panel of the day “Can local production make a difference?” tries to solve the problem of viewership and high-quality content and programs. “How to make great local production?” is another panel dealing with local production, where you will have the chance to hear Lars Lundström, the producer of Humans, one of the most popular Scandinavian series.

The last day of NEM is dedicated to a rather tricky topic “Fighting pirates in CEE region”. This panel will address various questions concerning online piracy: what sanctions need to be introduced to the market and what can we learn from other countries? The second day of NEM begins with a Deutsche Telekom case study "What does success look like? – 30 minutes around our CEE markets” by Anette Schaefer, VP of TV Business for Europe. Arash Pendari, CEO and founder of Vionlabs, gives a presentation on the development of artificial intelligence in the film and TV industry and Håkon Moslet, the producer of Skam, gives an interesting presentation about the global interest for Norwegian teen series.

How has the 130-year-old National Geographic brand been modernized? is being explained by Christian Brent, SVP of Global Research & Audience Strategy, Fox Networks Group. The new television era is being discussed by Erik Yoon, TV Business Director, and Gyorgyo Takacs, Home Entertainment Technical Specialist, Central South Europe Subsidiary, LG. IBM’s presentation outlines how companies are replacing existing and often cumbersome content sharing techniques with Aspera’s high-speed content transfer products.