The chart illustrates how get acquainted with the type of programming they will watch, with the SVOD “home screen recommendation” on top of the list, closely followed by “online browsing”; “word of mouth”, usually through the social networks, takes third place, while advertisements are slightly less effective.
According to this paper, Netflix accounts for 88% of the “demand expressions” (social media mentions, downloads and other related activity), followed by Amazon Prime Video with 5%, Hulu takes third place with 4% and all the other platforms add up to 3%.
The report is based on Parrot’s global TV demand dataset, which covers more than 100 countries with population speaking more than 60 languages. It covers ten markets speaking six languages: Australia, Canada, France, Germany, Japan, Mexico, Spain, the U.K and the United States, in addition to Brazil.
To download this free report, go to https://insights.parrotanalytics.com/brazil-svod-digital-television-audience-report