English

Dataxis: Latin America SVOD OTT subscribers reached 18.2 million in 2017

17-04-2018
According to Dataxis latest research by analyst Carlos Blanco, in 2017 Latin America reached 18.2 million of active paid account subscribed to a Video on Demand OTT service (S-VoD). This represent an annual increase of 29.8%.

This volume is equal to 25.2% of the total fixed broadband accesses, which indicates it has more room to growth. Netflix remains leader of the market and increased its share from 59% to 63%. In addition, Netflix grew quicker than the overall market: 39% for the same time period; Brazil is its major market. Clarovideo, owned by América Móvil, took second place with close to 20% of the active paid accounts; Mexico is its major market.

Mexico remains the top market for SVOD OTT with 40.5% of paid accounts. Yet, Brazil is the fastest growing market in Latin America, took second place with 35.1% of paying subscribers. Both countries exhibits high levels of competition with 20 and 26 players respectively reflecting the participation of “vertical “actors, concludes the Dataxis report.