MIPTV: the twisted (+ techie) content game
The Digital short form series pitch jury: Isaac Li, director of media acquisition, Alibaba (China), Aline Marrache-Tesseraud, SVP, International Acquisitions, Canal (France), Lauren Anderson, SVP Programming Snap/NBCUniversal (USA), Claire McArdle, VP Multiplatform, Comedy Central/Viacom (UK), and Marcelo Liberini, VP Digital, Caracol Next (Colombia)
Nippon TV continues betting on scripted formats: Hisashi Tsugiya, creator of Woman, Mother and the brand new Anone, with Tom Miyauchi, Fusako Nagashima, Keisuke Miyata, Kako Kuwahara, Nori Nakano, Cindy Chino, Eri Watanabe, and Yuki Akehi
At the TV France International cocktail: Micaela Boklund, acquisition executive, Swedish Film; Magdalena Lofstrom, acquisitions, Swedish education broadcasting company, UR; Joanna Zawistowska, programming manager of NC (Poland); Susanne Folkesson, acquisitions, UR; and Sandra Ortiz, Swedish Film
National TV (Romania) at the Beta Brunch: Larisa Mohut, acquisition analyst, Anamaria Popa. Acquisition manager, and Diana Stanciu, acquisition analyst
The Ceská Televize cocktail: Leos Morávek from Ceská with Ivan Krasko, content research at Markiza (Slovakia), Alexandra Bezpalcova, acquisitions manager, Nova TV (Czech Republic), and Ivan Hronec, CEO from Film Europe
Asian buyers: Jinguang Zhu, director of creative, Yi Chi, research and acquisitions, and Wang Bo, content acquisitions, all from JSBC China, with Nori Nakano, non scripted formats acquisitions, Nippon TV Japan
At the Austrian ORF cocktail: Hanne Kehrwald, commissioning editor, and Kate Cox, deputy head of documentaries, both from Deutsche Welle, with Margrit Staerk, director of acquisitions, ZDF Enterprises, all from Germany
Belgium at TV France International: Sylvie Jason, head of fiction acquisitions, RTBF; Laurent Bastin, senior product manager, and Valerie Lardinois, head of acquisitions, both from RTL; Sebastián Dami Lozo, Sonuma; and Rita Boey, acquisitions, RTBF
Buyers from Arte (France) at The Palais: Ophélie Beaurepaire, coproductions and acquisitions executive, Alexandre Puel, deputy head of drama, and Virginie Padilla, acquisitions executive, dram
Latin American buyers: Muge Hanilci and Emre Gorentas, both sales from ATV Turkey, with Ignacio Barrera, VP content, and Alejandro Sacasa, acquisitions manager, Albavision, USA; María de los Angeles Ortiz, head of programming, and Cristobal Loyola, programming executive, both from Chilevision, Chile
Current trends in entertainment formats? On one side, "Retro" formats: to recover classic well-known shows from 20-30 years ago. Takeshi’s Castle from TBS Japan, Banijay’s Survivor, etc. On the other, Intellectual Property. In the past, the broadcasters just bought formats, now they want to create and keep the IP, to sell abroad and develop new business lines, as licensing, etc. TF1 France, ITV UK, NBC in USA, Mediaset Spain, are in the trend.
Techie companies hottest news? Matthew Henick, head of content strategy, Facebook: ‘Creators must be ready for the Age of Social Entertainment, be prepared to write two scripts: one for what actors do and another for what the audience will do with that content’. Snapchat has ordered to Condé Nast True Crime, its first original crime series of five-minute documentaries about a different case each. ‘This is a year where we’ll play with a lot of new genres’, said Sean Mills, head of original content.
Chinese giant retail Alibaba Digital Media owner of SVOD Youku, doubled its subscription revenue between 2016 and 2017 thanks to high quality dramas. Yang Weidong, president: ‘They are the top content for driving paid subscriptions. We see content creation as a strategic priority, alongside with e-commerce, fintech and cloud services’.
The In Development market held for second year the "Short Form Pitch", where five transmedia projects with 10’ duration from Korea, Argentina, Belgium, France and USA were introduced to a jury of digital buyers, from Alibaba (China), Snap/NBCUniversal (USA), Viacom UK, Canal+ (France) and Caracol (Colombia).
Marcelo Liberini, Caracol Next (Colombia): ‘Producers don’t know how to monetize short form content yet. That’s why they start producing short series that then they turn into digital shows +20 minutes for more traditional players. We produced over 80 short form series, and the 25%-30% of the incomes are from branded content’.
About CanneSeries, today the jury will announce the winner from the ten selected series. Yesterday Fox Networks Group organized a press conference and a round table about Aqui en la tierra, own Mexican original production from renown actor/director Gael Garcia Bernal. Carlos Martinez, president, FNG Latin America: ‘The 8 episodes will be available May 1st on Fox Premium, our brand-new OTT platform in Mexico. It is a top quality, risky product, as we want to make a difference’.
Samuel Stadler, marketing director, Parrot Analytics (USA): ‘We are in the business of changing minds. Still, many industry executives think in a linear way, but it is key to show that there is an array of possibilities to go with. Companies need to find where the audience is. And it is fluid, everywhere’.
In the same line, Dato’ Rohana Rozhan, group CEO, Astro Holdings (Malaysia): ‘If our job is to emphasize with and relate to customers, then the best formula is to reflect the marketplace we are aspiring to serve. South Korea SBS’s Insoon Kim, manager, global productions: ‘This year strategy is ‘steping out of the comfort zone’. 2018 will be disruptive year for us with three huge projects’.
Nicolás Smirnoff, Fabricio Ferrara and Rodrigo Cantisano
Por El Mundo, líder en Twitter
Argentina: INCAA presentó Cine.AR Play Internacional en Malaga
Argentina: la reforma tributaria y su impacto en el exterior
Tondero Distribución: nuevos largometrajes y acuerdos disruptivos
Festival de Málaga: Canarias presentó sus incentivos para la industria audiovisual
Eccho Rights: primeras ventas de Stiletto Vendeta en Europa y Medio Oriente
NBCUniversal Formats cierra su primer acuerdo con Discovery en América Latina
Netflix celebró el lanzamiento de Luis Miguel, La Serie en México
DHX Media reestructura su equipo senior
Fox cierra licencia por nuevos títulos de FX
Natpe Budapest International 2018 toma forma
Atresmedia suma Ezel y Kara Para Ask a Nova