The FRAPA cocktail: David Lyle, president Fox Reality, Paul Gilber, SVP International Format at CBS Studios and Jan Ritchers, Granada Produktion Germany (behind), with Michel Rodrigue, Ute Biernat, CEO Grundy UFA Germany, and Rolland Willaert, Film – und Fernsehgestaltung (front)
Televisa International, all together. At Mipcom, the company has sold mainly canned telenovelas and entertainment formats
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Mipcom 2009 - Day 4
Formats for sure
 Today, Mipcom 2009 comes to an end quite close to midday, so we can try a sort of outcome: according to a free survey Prensario did with different exhibitors, traditional content business has grown 20% facing MIPTV 09. Especially, the providers agree buyers are closing more deals at the booths than in April. Slowly but steadily, the global crisis is pushed behind.
The top moment of Wednesday was the FRAPA cocktail in the evening, where the international association of format rights protection gave awards to successful formats and delivered its last worldwide research with key data about the matter. For instance, the total production expenditure of format trade was around €6.4 billion at the end of 2004, and after 2008 the amount has risen to about €9.3 billion. Between 2006 and 2008, the UK was the country that exported more formats, 146, followed by USA with 87, Netherlands 37 and Argentina , 28. Spain has been the country with more imported formats, 92, then France, 79 , Germany and Italy , both 73. USA imported 67 formats.
More market opinions? Berengere Terouanne, acquisitions M6 France: ‘From all Mipcom product offering, I get Spartacus, the TV series from the British Starz Media; it is on 3D and it is something completely different from what it is common to watch on TV'. Girish Malik, head of Clapstem Productions, India: ‘Indian TV market goes to game shows and realities. But on the other hand, if you have a high quality fiction product with a limited duration, it receives very good demand. In fiction, the broadcasters need something concrete to schedule. I begin producing films'.
Okros Gergely, manager at prime time producer InterAktiv, Hungary: ‘Today it is the moment of Physical easy game shows, as Hole in the Wall, feel good programming. But in my country, ratings and money not always take the same road'. Toni Kassouf, Cable Arab Network (Lebanon): ‘At Mipcom I've looked for animation, but it was difficult to find fresh products'. Asier Aguilar, fiction drama manager at Caracol TV (Colombia): ‘We've been looking for a big entertainment show and fresh canned telenovelas. Ciega a Citas, from Dorimedia, seems interesting'.
Nicolás Smirnoff and Fabricio Ferrara
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Media Prima Group from Malaysia: Feisal Abd Malik, manager Kids & Teens, and Jahaliah Hj Hasan, Senior Executive, Acquisitions & Content Management, (TV3), with Airin Zainul, general manager, and Emilya Ab Rahim, acquisition manager (ntv7) |
Linn Aronsen, acquisition executive of TV 2 As, Norway,
with William Peck, from Ukrainean Star Media |
Caracol TV Colombia: Paulo Lacerna, president;
Asier Aguilar, drama manager; Camilo Acuña,
programming executive; Dago García, VP production
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