MipTV 2010 - Outcome

MIPTV 2010 has shown a reinforced production business, with big entertainment shows taking back many broadcaster prime time slots, and more medium and small TV channels eager to manage their own productions, both scripted and non-scripted formats. New media ventures go upper an upper, though not always they find the quality product they'd wish, for IPTV, VOD, mobile, satellite or other platforms.

Everybody is also talking about the digital new era (with Analogue blackouts in Spain and soon Italy and France) and the arise of the DTT channels, turning the former free and Pay TV markets into conglomerates of many dozens or hundreds of TV channels. High Definition is another driver, with players requiring only HD content.

The emerging markets are getting more professional and competitive: Central and Eastern Europe, Asia, Latin America, Africa, with more active production and multi-window businesses. The strongest growth this year for the content market, will come from these regions.

Because of all of these, many new programming out-puts were checked everyday at MIPTV: DTTs, IPTVs, satellite platforms, etc., but many free TV channels, too, for instance in Central & Eastern Europe . The problem of the new scenario is the extreme competition, there are more players smaller, the prices go down and businessmen have to make more efforts to get the same revenues, often with more payback problems. But well, it is good to have more content out-puts.

Above all, the big tip for Prensario this MIPTV has been globalization. Western Europe and USA now see the emergent markets as sources of fresh content and cost reductions, any region can make business run with any other. And many new formulas are created taking advantage of the new global market.

FremantleMedia now takes formats from Romania and Japan, Endemol takes scripted formats from Argentina and makes co-productions with Sanraa, India, a country that has turned a paradise for big international players to take production partners. Ren TV Russia and Beijing Zhongbei TV China introduced at MIPTV their first co-production. Yesterday we've talked about CCTV (China) and Televisa, Mexico.

The Turkish telenovelas are popular in various Eastern European countries, but also in Indonesia, Malaysia, Singapore, Brunei and Vietnam. Grundy Italy produces a Colombian Caracol TV format in Argentina for Italy , Boca a Boca (Spain) produced with Televisa a two-episode TV movie for Antena 3 Spain, distributed by the Mexican giant in Latin America… these ones are some news at MIPTV, from many business twists heard these days. Think global, act local.