The Televisa-CCTV press conference: Cheng Chunli, deputy general manager, Angel Li, international sales department, and Ma Runsheng, general manager at China International TV Corporation (CCTV), with Fernando Pérez Gavilán, VP, Arturo Casares, director of sales China, and Francisco Ortiz, from Televisa International
RTL Klub, the leading broadcaster in Hungary: Daniel Kovacs, Creative Chief Editor, Peter Herman, Head of Creative, and Peter Kolosi, director of programming
Cristina Salo, from E1 Entertainment, María Laura Mozzeti, Fox Italy , with Sonja Brugger and Jaleh Sluis, from Sky Italy
Dana Morag, acquisition manager at Yes, satellite platform in Israel , and Laird Adamson, from production company Magnolia Pictures, USA
Full History Day 3 │ Day 2 │ Day 1
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MipTV 2010 - Day 4 |
What the broadcasters want
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 This MIPTV shows, day by day, globalization and new programming out-puts appearing. Yesterday, CCTV, the main broadcaster of China, and Mexican giant Televisa, announced their first co production project: a Chinese version of a Mexican telenovela, still to be confirmed. Both companies said this is a breaking-edge deal for their international development. Recently, CCTV sold to Televisa its Bruce Lee series, and, on the other hand, broadcast the telenovela Distilling Love in China.
In Angola, Africa, a new Satellite platform was launched two weeks ago: ZAP, with 60 channels that want to be 90 soon. They are mainly Portuguese language channels, but also in Chinese, French, German and English. Content production business is gaining space in Africa, too, with both scripted and non-scripted projects.
What the broadcasters want? Taking the leading-buyer opinions we've shown to you these days, production is again the big tip of the market, and the entertainment formats are the most searched segment worldwide. But there is demand (and closing-deal-behaviors) for all kinds of providers.
Here you have more examples: Roxanne Barcelona, GMA, The Philippines: ‘We are looking for big entertainment shows, we will broadcast this fall the 3 rd season of Survivor'. Georgi Lomindaze, Imedi Georgia : ‘We look for entertainment shows, especially music ones, as the Georgians are musical people'.
Nina Mikola, Nova TV, Croatia: ‘Now our big ratings hit is a fictional TV series we have created on our own, which we want to sell abroad. At MIPTV we are looking for entertainment formats, but without a hurry'. Apostol Pentchev, bTV, Bulgaria: ‘This MIPTV I found good ideas at the scripted area, which is what we are looking for, most. Some of them are from Europe and some from Latin America'.
Luis Peraza, HBO Latin America : ‘We are back focused mainly on films, especially we want big budget features, with Theatrical releases or so. We prefer action and family pieces'. Conrad Heberling, Channel 9, Austria: ‘We search for TV series and TV movies: Austrian, American and German ones'.
Fernando Lagier, Disney PayTV: ‘We want 8-13 years programming; if it can be live action, better'. Goyo García, Bandeirantes, Brazil: ‘We'd like to find good animation and short-easy formats, to be included in longer programs'.
Nicolás Smirnoff and Fabricio Ferrara
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CAEA, the new Argentinean organization of
audiovisual exporters, at its booth in MIPTV |
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