ABTA in São Paulo: how to manage market expansion

The 16th edition of the ABTA trade show gathers the industry at the Transamerica Expo Center, hosted by the Brazilian Cable Telecommunications Association and produced by Converge Comunicações. ABTA's most distinctive feature is that it congregates not only the Brazilian cable operators, wireless systems and satellite systems, but also the cable networks and programming suppliers, thus offering an excellent opportunity to discuss issues under different points of view

The major matter to be discussed this year is innovation, considering that the industry has recently introduced advanced features such as digitization, Interactivity, DVR, High Definition, T-commerce, broadband Internet access and convergence.

The cable operator's expansion into Internet access and telephony forces the industry to work on a wider range of issues than, say, ten years ago. But, this move has helped to easen the restraints of a pay television market that remained flat for years.

Seminars on television by subscription have been scheduled, too; they are focused on those participants in charge of day-to-day operation, as a way to exchange experience and to train experts in sales and customer service.